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Rocking Horses

Rocking horses have ancestral origins. Other than the typical rocking horse with rockers, they could have also been provided with wheels to be dragged or driven like a tricycle.

They were originally made of wood, the horse evolves including different materials like fabrics, straw, resin, metal and papier-mache.

After the wars, new models adding, pedal, crank or galloper system to the buggy.


First carriages dated back up to Baroque period, very few copies were produced and even fewer are still intact today.

In XVIII century, they become more and more common within upper-class families and, in XIX century, also affordable to middle-class families. Carriages for children were usually dragged by dogs, goats or ponies around parks and mansions’ garden.


In the heart of Motorvalley

Zoom out to see the museum nearby

  • Giocars – Museum Ducati 11,3 Km

  • Giocars – Museum Lamborghini 16,5 Km

  • Giocars – Museum Maserati 49,3 Km

  • Giocars – Museum Ferrari 50 Km


Via Calanchi, 13

40010 Sala Bolognese (BO)



Tel. +39 3334299430 Adriano Guidi, owner Giocars




Opening hours

Thursday and Friday

  • from 14 to 18

Saturday and Sunday

  • from 08:00 to 12:00

  • from 12 to 18

GROUP must be booked in advance by phone


  • Adults € 8,00

  • Residents € 5,00

  • Over 70 € 5,00

  • Under 12 € 5,00

  • Kids resident € 3,00

  • Tour € 10,00

  • Adults Group € 5,00

  • Kids Group € 3,00

  • Card Musei discount € 5,00


Payment Method

The ticket is purchased directly at the entrance by cash or credit card.

School and University

School groups must book in advance.

Photos e Videos

Take pictures and videos is allowed for personal use.

Architectural obstacles

The museum is free from architectural obstacles.


  • Touching or playing with the toys is not allowed.

  • Foods and drinks are not allowed inside the museum.

  • Animals are not allowed.

  • We invite the visitors to behave in respectfully manner.

  • Parents must watch after their children.

  • Phone is allowed as long as its use don’t disturb other visitors.

Rocking horses gallery

Who we are

Who is Adriano Guidi?

Adriano Guidi is a private man of keen insight. He likes strong flavors, especially healthy peasant ones.

He grew up in the second post-war period, learning how to seize objects’ true value.

He showed inborn abilities since the age of 4, picking and proudly showing objects that laypeople would be called instead ‘junk’.

Later in life, he kept following his instinct: a never-ending quest for valuable objects in markets and antique stores, hoarded in his countryside house. Adriano learned everything he knows about toy cars through these objects.

Gradually, his interest shifted more and more to these old toys which, many years later, form the soul of the museum.

Adriano is not a hobbyist, he is a connoisseur, in the truest and deepest meaning of the term.

True Passion

The collection is a reflection of Guidi’s taste, his aesthetic sensibility and his personality. He has spent all his life searching for these items with special attention, persistence and rare passion and gain deep knowledge of the argument.

Above all, he is the first one to play with his toys, he is still and always Huizinga’s Homo ludens, because his collection is his life’s purpose.

Soapbox Cars

Soapbox car were first produced by the end of ‘800 with the same design as the first real motor cars. Firstly, craftsmen made them only with wood pieces. In the ’60, cars were produced on industrial scale with metal components.

Since demand for soapbox cars skyrockets, production shifted to Moplen and plastic for the components for economic and practical reasons. Soapbox cars became a mass product thanks to the fall in price.